Blog
October 15, 2021
How can you automatically generate informative product descriptions for your online shop? And why is it worth automating this data process?
Automating high-quality, informative product descriptions for your own online store makes sense for retailers in two ways. On the one hand, individual content is generated, which makes the online store more SEO-friendly and thus generates more traffic. On the other hand, relevant product descriptions form the basis for the purchase decision. Retailers can significantly increase their conversion rate by automating data processes.
This was recognized early on by Jelmoli, the traditional Swiss retailer with a finely curated range of 1,000 brands from all over the world, recognized this early on and is now consistently focusing on an automated data process as part of a company-wide digitization effort. Thanks to the Onedot product data platform and text generation software from AX Semantics, this process generates informative product descriptions for its own online shop.
Data preparation and quality assurance with Onedot
Product attributes form the basis for the automated generation of product descriptions, which are used by the artificial intelligence of AX Semantics to automatically generate texts. The Onedot product data platform, in turn, guarantees seamless data exchange and correct data processing.
To ensure that this automated process runs smoothly, Jelmoli’s ERP sends an export of updated products to Onedot’s SFTP. The product attributes provided by Jelmoli are then transmitted by Onedot to the AX Semantics API. Their natural language generation software enables large amounts of text to be generated in different languages in a scalable and automated manner. The generated texts are then sent back to Jelmoli’s ERP via Onedot.
The product attributes provided, i.e. the product characteristics, are central to the quality of the product descriptions. The product characteristics must describe the product as accurately as possible in its entirety so that the customer ultimately knows what the item is. The more numerous and accurate these attributes are, the better the automated text generated by AX Semantics’ AI will be. Incomplete attribute values for products are recognized by Onedot and generate a feedback task for quality control at Jelmoli. This ensures that only high-quality product descriptions are published on the online shop.
Get products into your ERP, PIM, or shop system faster
To enable retailers to work faster with high-quality supplier product information, Onedot offers various onboarding modules. These enable product data teams worldwide to extract product attributes in a highly automated and AI-supported manner, associate attributes from suppliers, convert attribute units and values to their specific target format, and classify products.