Blog
May 7, 2023
The digital supermarket: How Migros Online invests in data quality
The food retail sector is becoming increasingly digital. This means that the requirements of online retail are now colliding with a traditional offline business model with its industry-specific demands. Migros, one of Switzerland’s two largest retail companies with nearly 100,000 employees and around 30 billion in sales, has taken on the challenge of combining these two channels and providing customers with a convenient platform. In our webinar, Rafaela Lucas, Product Content Lead, and Marlon Chng, Product Manager for Product Data at migrosonline.ch, explained the specific requirements of the digital supermarket in more detail and presented their successful approach to creating a customer-friendly online food platform.
Up-to-date, accurate, and intuitive—special requirements for a special market
The food retail sector in particular faces major challenges in e-commerce. Hardly any other industry has such a fast-moving product range – supermarkets with their extensive assortment, fresh produce, and many seasonal items change their product range almost daily, ranging from food to non-food items. Depicting the very different product categories with their descriptive attributes, legal requirements such as allergen or ingredient information, clear filter criteria, descriptive images, and explanatory texts in intuitive and customer-friendly categories is highly complex and requires clear rules and structures. As in offline supermarkets, all items must be easy to find and clearly described for an optimal shopping experience.
Since Migros Online not only offers its customers the opportunity to order groceries online, but also serves as an information portal for local stores, store inventories and all items from the offline range must also be maintained and kept up to date. This requires well-thought-out processes with automated and reliable work steps.
AI-supported product data preparation as a fundamental process
Migros Online chose Onedot in order to meet these high requirements at the pace demanded by the industry. With the help of AI-supported categorization, the parallel structures of the offline and online product ranges can be quickly and easily merged. Daily challenges such as updated or expanded categories can be quickly overcome with the help of automated categorization. Migros Online has opted for a targeted step-by-step approach to becoming the optimal digital supermarket, which Rafaela Lucas and Marlon Chng will present in the webinar. This enables Migros to display its rapidly changing product range online for its customers on a daily basis, reduce manual steps, and move closer to its goal of “We are the digital supermarket that is always there for you.”
Do you also have industry-specific challenges that we can help you with? Then feel free to contact us or visit us at the upcoming Product Data Pilots Roadshow on June 7, 2023, in Hamburg!